A Penny for Your Thoughts?

The latest San Francisco magazine contains an article on a new platform called Mugsy and a company, Pure Verticals, that is planning to use it to give the general public (well, the web-savvy public anyway) a cut of advertising action. http://www.sanfranmag.com/story/get-your-commerce

The technology allows any web site to embed product advertisements or purchasing links and get paid when anyone clicks on them.  You’d post something (say, a new video, a blog) on your site and tell your friends about it.  On your site would be your thoughts on a product that you particularly enjoy, and the corresponding links would show up on your page, ready for action.

I particularly like this line from the article (quoted here without the acronym definitions): “: leveraging P2P: exchanges with B2P: while simultaneously promoting WOMM: via UGC,,,”.  But I digress.

The author of the article, Henry Jones, asks “are we truly ready to inject such overt commerce into our personal exchanges?”

What do you think?  Are we?

Anita Wotiz
www.duckpondsoftware.com (see the Consulting tab)
Instructor, UCSC Extension, SEQ Program
Software Requirements Engineering and Management (next class starts Aug 5 2008)
Software Project Planning, Monitoring, and Management (next class Oct/Nov 2008)


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